Our Story

Why we built TailsMart.

Caring for one animal shouldn't take six apps and three chat groups — so we built one.

Chapter 01 · Who we are

The neighbourhood pet market, online

One app for every pet in India.

TailsMart is the one app an Indian pet owner opens for anything their animal needs — shopping, vet visits, grooming, boarding, adoption, donations and a real community — and the one back-office a local pet business runs on. As warm as the shop that knows your animal by name, built for a modern city.

A young woman crouched with her Labrador outside a modern neighbourhood pet café, a passer-by walking a dog nearby
  • One app, not a dozen
  • Trust at every money & health moment
  • The neighbourhood, online
  • A community, not an engagement farm

Chapter 02 · Who built this

Built by people who love pets

We're pet parents too.

A note from the founder

I didn't set out to build another app. I set out to give every pet in India one trusted place — and to give the shopkeepers, vets and shelter folk who care for them tools that finally respect their work.

So we started over, screen by screen, until it felt less like software and more like the neighbourhood shop that knows your animal by name. We're not there yet — but every wag, walk and whisker is why I keep going.

— Abhishek DG, Founder

Chapter 03 · For pet parents

It started with pet parents

The people this is all for.

A pet parent at home juggling their phone, laptop and a pile of vaccination cards and receipts, their dog beside them

It began with a frustrating truth

Pet care lived in a dozen places

Caring for one animal in India meant juggling a dozen disconnected places — a marketplace for food, a chat number for the vet, a folder of vaccination photos, a Facebook post to adopt, a UPI screenshot to donate. Nothing talked to anything.

a chat group for the veta marketplace for fooda folder of vaccination photosa phone number for the groomera Facebook post for adoptiona UPI screenshot for the shelter

So we put it all in one app

Shop
The TailsMart storefront home
Book a vet
Booking a vet on TailsMart
Adopt & donate
Adoption and donations on TailsMart
  • Shop food and supplies from local stores and D2C brands
  • Book vet visits, grooming, boarding and sitting with real slots
  • Adopt, donate, and keep every pet's records in one place
  • A community feed of pet parents, circles and neighbours

Real pet parents, real animals

A man holding his ginger cat at home
A woman laughing with her golden retriever on a rooftop
A young couple with their dog at a pet-friendly café

Chapter 04 · For pet businesses

Then, the shops who care for them

One back-office to run it all.

Every pet parent leans on a local shop, clinic, groomer or shelter — and they were stuck stitching together spreadsheets and WhatsApp to run their day. So we gave them one panel for the whole thing: catalogue, bookings, case sheets, payouts and courier shipping.

The panel every partner gets

Dashboard
The TailsMart operator dashboard
Orders
Orders in the operator panel
Catalogue
The catalogue in the operator panel
  • Catalogue, bookings, case sheets and payouts in one panel
  • Shop, clinic, grooming and shelter switch on like lights
  • Courier shipping and cash-on-delivery for D2C brands
  • Free to list, reviewed in 48 hours, no lock-in
For pet businesses

Our mission

“To be the one app an Indian pet owner opens for anything their animal needs — and the one back-office a local pet business runs on.”

— the TailsMart team

Join the neighbourhood

Every wag, walk & whisker — one app

made in India, for every wag